We're a founder-led product studio with genuine startup DNA
Meet the Team
Stuart Wan
Founding Partner
Sits at the intersection of strategy, design, and technology. Leads cross-functional teams from startups to enterprises. Father of two and movie lover.
Simon Henry
Partner, Growth
Expert in startup fundraising, equity structure, and global expansion. Guides businesses through multi-jurisdiction compliance. Loves his farm and looking after animals.
Tomas Joelsson
Partner, CTO
Builds and scales systems handling millions of monthly active users and complex tech stacks. Architected platforms used across APAC. Chooses tea over coffee.
Mars El-Bougrini
Partner, Design
Creates intuitive digital experiences that users love. Transforms complex requirements into elegant, functional designs. Basketball coach for his two sons.
How We Work
No Billable Hours, Just Outcomes
We don't track time sheets or charge by the hour. We believe creativity and intelligence should be valued by the impact they create, just like your in-house team. Our focus is solely on delivering measurable impact and achieving your goals.
Fixed Fees & Time-Boxed Bursts
Clarity from day one. Our engagements are defined by fixed fees, and clear, time-boxed bursts (e.g., 6-week build cycles, 2-week prototype sprints). This ensures focus, predictability, and eliminates continuous grind.
Dedicated Focus
We champion deep work. Our team members commit to a single client at a time, ensuring unparalleled focus, faster progress, and seamless integration with your team. No multi-tasking, no diluted attention across multiple projects.
Let’s build something amazing together!
Get In Touch
Melbourne
Suite 781, Waterman Chadstone, Chadstone Shopping Centre, VIC 3148
Adelaide
210 Beulah Rd, Beulah Park, SA 5067