Allie
From coaching playbooks to a loved SaaS - then super‑charged with AI.
Client
ClinicMastery (Telstra business award winner)
Product Type
Web, Mobile, AI
Stage
Launch (0-1) + Grow (1-PMF)
ClinicMastery helps allied‑health clinic owners run profitable, patient‑centred practices through courses, coaching and battle‑tested SOPs. The model worked, but scaling a human‑intensive service was capping growth. Leadership set an ambitious brief: “Create a digital product to scale our service, digitise our IP, and create new revenue stream”
Product Strategy
Discovery Workshops / Customer Interviews / Competitive analysis / Research + insights / Go-to-market / Design Sprint / Pricing Model
Design
Product Design / Brand & identity design / Web design / Prototyping / UXUI design / Design systems
Technology
React / MUI / AWS / Serverless / Bedrock / Pinecone
Choosing the highest leverage
When we first sat down with ClinicMastery, the brief was radical in its honesty: “Build a product to digitise all our IP so we can scale and provide new stream of revenue” . Over three half‑day workshops we mapped every job a clinic owner performs, scored the headaches, and chose one enemy to defeat—manual spreadsheet reporting. By the end, a one‑page Product Strategy canvas and a 90‑day build plan were pinned to the wall, ready for execution.
Building with (paying) customers
Ninety days later the first alpha clinics logged into Allie. Their reward was a real‑time dashboard that pulled numbers from Cliniko and Xero, in real time, to turn insights into action. Ours was validation: within 80 per cent of testers reached for their credit cards. For the rest of the year we ran an intimate closed beta—fortnightly customer interviews, rapid feature drops, and a rhythm that kept weekly active usage sticky.
From 1 to product‑market fit
With the core love secured, we swung the doors open to the public. A refactored self‑serve onboarding journey cut time‑to‑value by 50%, lifting trial‑to‑paid conversion from single digits to 2x industry benchmark. Data‑led prompts nudged teams into habits, while a lightning‑fast GDPR rebuild cleared the runway for a UK launch—first five clinics live in under a month. MRR ticked steadily; churn stayed politely low.
Adding an always‑on AI coach
Next, we taught Allie to talk back. With the advent of AI, we wove course material, SOPs and community wisdom into an AI coach that answers questions before humans have to. In beta the coach now resolves client queries faster, gifting each real‑world coach extra hours every week to focus on higher‑value strategy sessions. And this is only the beginning.
Results
Six-figure new revenue stream and growing
Expanded from Australia to UK, Singapore, and NZ
Completely replaced manual weekly performance reporting time for clinic owners
AI Coach expected to improve coaching productivity by 30% + (launched July 2025, in beta)
Customer love: high engagement product usage
>50%
users say they will be “extremely disappointed” if they can’t use Allie any more
2x
industry benchmark for paying customer conversion
>60 %
weekly retention
Why growthbox?
Strategy‑first, not code‑first. Discovery → MVP → Growth loops = repeatable playbook.
Deep product craft. Design, engineering, data and AI under one roof so nothing falls through the cracks.
Lean & fast. From 0 to live MVP in 90 days, with customers involved every step.
AI to solve real problems. Carefully crafted, measurable productivity gains, rather than just slapping AI on everything.
“growthbox is just as invested in helping you build a successful business as they are in creating a quality product. They take the time to deeply understand how the product will support your business objectives. This outcome-focused approach extends to making product decisions that are data-driven. growthbox doesn't just rely on the product team's vision of features; they use analytics and user insights to inform every decision. This method has helped us create a product that's not only functional but also perfectly aligned with our users' needs.”
Ben Lynch
CEO, Clinic Mastery
Ready to move your idea from 0 → 1—and beyond?
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